Branded Entertainment
EMOTIONAL BRAND EXPERIENCE THROUGH CINEMATIC STORYTELLING
THE FUTURE OF ADVERTISING.
In exciting longer formats like documentaries, web series, podcasts or even feature films, brands can reach an audience more effectively than with traditional advertising.
INCREASED
BRAND LOYALITY
Brands that create an emotional connection in their messages encourage brand loyalty among 82% of consumers.
POSITIVE
VIEWER REPONSE
Branded content videos generate a 62% more positive response from viewers compared to traditional commercials.
GREATER
ENGAGEMENT
Users spend an average of 36 seconds more with branded content, making it 22 times more engaging than display ads.
INCREASED
PURCHASE INTENT
After consuming branded content, users are 14% more likely to search for more content from an advertiser.
At ORISONO, we draw on our extensive experience in the production of cinema and TV content to create authentic branded entertainment.
FEATURED PROJECT
In collaboration with Turkish Airlines and the renowned media artist Refik Anadol, we have realized ‘Inner Portrait’. This innovative artwork visualizes the emotional and sensory experiences of travelers through the fusion of art, science and technology. The premiere took place in Istanbul, followed by exhibitions at Art Basel.
149M+
TOTAL VIEWS
50M+
ENGAGEMENTS
679+
PUBLISHED
REELS
35
GLOBAL PRESS ARTICLES
16
PRINT
FEATURES
7
TELEVISION BROADCASTS
The campaign generated 249 million total views, with the co-post with Refik Anadol reaching 164 million views and 50 million interactions - making it Turkish Airlines’ most engaged content of 2024.
THE RESULTS
679 influencer stories, reels, and posts amplified the work across digital channels, while media coverage included 265 online articles, 16 in print, and 7 TV features. The Art Basel activation resulted in 35 global news pieces and 122 social content pieces.
SOCIAL
CONTENT
Audience perception shifted, viewing the brand as more human, emotional, and culturally engaged. The campaign outperformed all brand KPIs for awareness, engagement, and consideration.
AWARENESS
The film was showcased at ART BASEL and Cannes and is available on Turkish Airlines' in-flight entertainment system. It has been featured globally on Hulu, National Geographic and Disney+ along with an ongoing online presence.
DISTRIBUTION
FEATURED PROJECT
For the award-winning feature film SEW TORN, ORISONO collaborated with beloved brands BERNINA and Mettler to bring the topic of sewing to a global audience. The cooperation showcases the mutual benefits for brands to become visible in narrative filmmaking, accompanied by advertising, social content and a real impact on the community.
The topic of sewing is very prominent in the film SEW TORN - it’s what drives the story forward. Therefore it was essential to bring Swiss traditional sewing machine brand BERNINA on board alongside German thread manufacturer Mettler Amman. Both companies strive to bring the topic of sewing to a global audience. The cooperation showcases the mutual benefits for brands to become visible in narrative filmmaking, accompanied by advertising, social content and a real impact on the community.
POWERFUL
COLLABORATION
30+ GLOBAL
FILM FESTIVALS
BRAND VISIBILITY THAT STICKS.
Branded entertainment creates long-term value by emotionally connecting your audience with your brand’s identity. At ORISONO, we develop multi-year partnerships that evolve across carefully planned phases – from cinematic storytelling and authentic product placement to strategic campaign extensions.
Together, we define your brand’s cinematic potential and craft a content strategy that delivers measurable impact. Whether through narrative film, making-ofs, or targeted digital content, we turn stories into meaningful brand moments.
Creative Product Placement
Press Work
Newsletter & Blog
Employee Empowerment
Making of
Customer Event
Partner Event
Advertising Campaigns